Fine print that shows your privacy and safety are important to us.
Terms & Conditions
Changes and Notice.
You may not and covenant not to disclose, share or distribute access credentials (login information) to allow anyone other than You (or in the case of a business use permitted in a Service Order, a business) to login and use the Service as You. You covenant to maintain such login credentials confidential and secure from unauthorized access or use.
Copyrights and Limited License.
All words, pictures, content, graphs, charts, data and other matters presented or made available on the Service sourced from Us are Our proprietary property and copyrighted "Copyright 2011-2016 Woofound, Inc." (the "Information"). We grant You a limited, royalty free, non-exclusive, revocable license to make use of the Information for Your own personal purposes only. For the avoidance of doubt You are specifically not authorized to access, and not authorized to use, any Information on the Service, for any business purpose other than to present information about Your own business to Your other employees/members. All other rights are expressly reserved. For the avoidance of doubt, and including by way of example and not limitation, except to the extent necessary to make use of the Service, You are not authorized to use, and You specifically covenant that that You will not use, the Information on the Service to: (i) provide access to the Information to any third person, or to otherwise distribute, make available, transmit or otherwise disseminate the Information to anyone else or to allow someone else to use the Information on the Service; (ii) download any Information on this Service (except for Your personal, or as applicable business, use); (iii) sell the Information downloaded (or copied in another form) for money, exchange or other consideration; (iv) redistribute the Information for free to anyone; (v) make any more than one print copy of the Information for Your personal (or if applicable business) use; (vi) republish the Information; (vii) make any alterations, additions or other modifications to the Information; or (viii) use the Information to compete, directly or indirectly, with Us.
Communications Decency Act Notice.
We hereby notify You that parental control protections (such as computer hardware, software, or filtering services) are commercially available that may assist You in limiting access to material that is not suitable to minors. You can discover some of the providers of such parental control technology by searching for "parental control software" using a major search engine, or by visiting www.ftc.gov.
No License to Trademarks.
All of Our trademarks, service marks, tradenames or other identifying marks displayed on the Service (the "Marks") are owned by Us and/or Our licensors. The Service may also contain trademarks of third parties; such marks are owned by third parties and unless expressly stated, We are not affiliated with or associated with the owners of such third party marks, and such marks are used on the site solely to identify the goods and services of such owners and not to represent any affiliation with such trademark owners. Except as applicable law may otherwise provide, or except as agreed to in writing by Us, We do not consent to any use of Our Marks by any person and do not grant You any right to use the Marks displayed on this Service.
Misuse of the Service.
We do not validate, error check or otherwise confirm the truth or accuracy of Information posted on the Service; nor do We review or warrant the quality or accuracy of Information that You may acquire from the Service. You agree not to sue or make any claim of any kind against Us regarding Information posted or available on the Service. When We become aware of any incorrect Information, harmful activities or if We receive any claim from a third party, in Our sole and unfettered discretion We may take steps to stop the activity, such as removing the offending materials, denying the offender access to the Service, removing or deleting the Your account (and preserving the related data in case of any claim by a third party) or any other action We deem appropriate. We may be required to remove or block access to content or postings upon receipt of a proper notice of copyright infringement, and We may do so by disabling an entire page or record, instead of disabling solely the allegedly infringing content. The sole and exclusive remedy for any claim against Us shall be for Us to repair, replace or remove erroneous or illegal Information.
To the extent Information on the Service includes advertising, promotions or other sales related data, We are not responsible for errors in such Information, and such Information does not and is not an offer to enter into a contract, but rather, is merely a solicitation to receive offers from You. We do not vouch for, review, validate, accept responsibility for or otherwise undertake any liability arising from, third party advertiser statements, products, services or other actions of third parties.
Disclaimers as to Information; Limitations of Liability.
WE MAKE NO REPRESENTATIONS OR WARRANTIES ABOUT THE SUITABILITY OF THE INFORMATION FOR ANY PURPOSE. THE SERVICE AND ALL INFORMATION IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND AND ALL WARRANTIES AND CONDITIONS WITH REGARD TO THE SERVICE AND/OR THE INFORMATION, INCLUDING ALL IMPLIED WARRANTIES AND CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, ACCURACY, TITLE AND NON-INFRINGEMENT, ARE SPECIFICALLY DISCLAIMED. IN NO EVENT SHALL WE AND/OR OUR CONTRIBUTORS BE LIABLE FOR ANY SPECIAL, INDIRECT, PUNITIVE OR CONSEQUENTIAL DAMAGES OR ANY DAMAGES WHATSOEVER RESULTING FROM LOSS OF USE, DATA OR PROFITS, WHETHER IN AN ACTION OF CONTRACT, NEGLIGENCE OR OTHER TORTIOUS ACTION, ARISING OUT OF OR IN CONNECTION WITH THE INFORMATION OR THE SERVICE. THERE IS NO WARRANTY THAT ANY INFORMATION, SERVICE, CONTENT, COMPUTER PROGRAM OR ANY EFFORTS PROVIDED BY US WILL FULFILL ANY OF YOUR PARTICULAR PURPOSES OR NEEDS. YOUR SOLE REMEDY IN THE EVENT YOU HAVE ANY CLAIM AGAINST US IN RESPECT OF THE SERVICE OR THE INFORMATION IS FOR US TO REPAIR, REPLACE OR OTHERWISE CORRECT (OR REMOVE) THE INFORMATION. CERTAIN STATE LAWS DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES OR THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IF THESE LAWS APPLY TO YOU, SOME OR ALL OF THE ABOVE DISCLAIMERS, EXCLUSIONS OR LIMITATIONS MAY NOT APPLY TO YOU, AND YOU MAY HAVE ADDITIONAL RIGHTS.
Linking; No Framing.
We permit reasonable, good faith and non-defamatory links to the Service so long as: (i) it is clear in the link reference that We have not endorsed the contents of the referring page, and that any statements made have not been reviewed or approved by Us; and (ii) no use is made of Our Marks (though the wordmarks may be used if proper credit is provided on the page). Unless We have specifically agreed to do so in writing pursuant to a written agreement signed by Us, We do not consent to "framing" or displaying any of Our Information in connection with, inside of, in relation to, or otherwise as part of, any other Service or other information provider. We reserve the right at any time to terminate this consent, and You agree that immediately upon receipt of such notice, You will terminate all links identified by Us to be terminated.
Direct Database Access prohibited.
You may not directly access Our database except (1) via the standard /browser/graphic user interface; or (2) via Our application program interface (API), after agreeing to Our API license agreement (and then, only when You access in compliance with the terms of said API license). You may not use (and We do not consent to) any robot, script, or other automated tool to access or use the Service, any Information, or any data or the database. You may not manually access or copy the database, Information or Service or any part of thereof, except solely and exclusively in accordance with Your license granted above. The above shall not prohibit any act permitted by law, as by, for example, a bona fide search engine that is automatically indexing the Service for its search engine database (as long as the result of a query to such search engine returns a link back to the Service), and the search engine is not re-presenting the Information in a manner that is or would be competitive to the Service, or using the Information to present in a search query response to a user, links to competing websites.
We respect the intellectual property rights of others. When We receive proper notification of alleged copyright infringement, We promptly remove or disable access to the allegedly infringing material as described herein in accordance with the Digital Millennium Copyright Act, and We may terminate the accounts of persons engaging in such acts, or take other means, including IP blocking, to disable such access. If You believe that any material on the Service infringes upon any copyright which you own or control, You may send a written notification of such infringement to Our Designated Agent at firstname.lastname@example.org and to Traitify, 101 N. Haven St., Baltimore, MD 21224.
Unless a Service Order provides otherwise We may terminate Your access to the Service for any reason, or no reason, at any time in Our sole discretion, with or without notice.
Reservation of rights.
Governing Law; Choice of Forum.
Except for solely equitable claims which may be pursued immediately and directly in court, all claims by a party for breach of this Agreement that are not resolved by mutual written agreement shall be settled by binding arbitration before a single arbitrator under the rules of the American Arbitration Association. The location of such arbitration shall be in the State that Our principal offices are located at the time the dispute arises, or at a location determined by the arbitrator(s). The parties shall mutually agree on an arbitrator or if they cannot, the arbitrator shall be appointed under the rules of the American Arbitration Association. Arbitration may be commenced by either party by giving written notice to the other party that the dispute has been referred to arbitration under this Section. Any award rendered by the arbitrator shall be conclusive and binding upon the parties, provided that any such award shall be accompanied by a written opinion giving the reasons for the award. This Section shall be specifically enforceable by the parties and the decision of the arbitrator may be filed under the Federal Arbitration Act or any equivalent state arbitration act as an award of arbitration and shall be a judgment of record in such court; provided however, that either party may appeal the decision of the arbitrator as if such decision had been rendered by such court sitting without a jury, subject to all court rules and procedures for collection and stay of judgment. Each party shall pay its own expenses of arbitration and the expenses of the arbitrator shall be equally shared. In all cases each of the parties IRREVOCABLY WAIVE ANY AND ALL RIGHT TO A DEMAND A TRIAL BY JURY of any claim arising out of or related to this Agreement or the performance or non performance of either party.
Acceptable Use Policy
ACCEPTABLE USE OF SERVICE.
The above list of acceptable and unacceptable uses of the Service is not intended to be exhaustive, but rather illustrative of the range of unacceptable uses. We have the right in Our sole discretion to determine whether any particular conduct is an acceptable use of the Service. In cases where We determine You engaged in conduct that You reasonably believed did not violate this policy in good faith, We will attempt to provide You electronic notice of Our determination that such conduct is not an acceptable use, but in an emergency as determined by Us, We may immediately terminate such access and make attempts at post termination notice.
This Privacy Statement is designed to tell you about Woofound, Inc. t/a Traitify ("Traitify", "We", or "Us") practices regarding collection, use, and disclosure of information related to your use of websites, mobile applications and other electronic services that link to this Privacy Statement (collectively the "Service"). Please be sure to read this entire Privacy Statement before using the Service.
By registering for or otherwise using the Service, you agree to the terms of this Privacy Statement. Specifically, you authorize the collection, processing, retention, and disclosure of Information about You by Traitify and its affiliates, business partners, and service providers for the purposes described in this Privacy Statement or as described to you during your interactions with the Service. For example, We might clarify our practices when you register or when you use the Service, or one of its functions, for the first time.
Effective Date and Changes to this Privacy Statement
This Privacy Statement is updated as of June 16, 2014. We reserve the right to update this Privacy Statement. If We update this Privacy Statement, We will use reasonable electronic efforts to advise you of the change, which may include posting a notice of the change in the Service, or we may send you an electronic notification of the change. If We electronically notify you by an electronic communication, We will provide these electronic messages to your last known or provided electronic communication address (which may be for example, a text message address, Twitter user name, Facebook address or other site address). You are responsible to review communications we send to those addresses, to authorize communications from us, and to keep those addresses up to date. Use of the Service after our notice of a change in the Privacy Statement is acceptance of the terms and changes in the updated Privacy Statement, which shall, unless expressly prohibited by applicable law (or unless expressly stated in such changed Privacy Statement), be effective from the inception of your use of the Service.
Information about You
We, along with our affiliates, business partners, and service providers, use the Information about You to support your use of the Service. Information about You includes direct identifiers-such as your name, user name or number, and contact information-and other information associated with the direct identifiers-such as account information. If We remove direct identifiers about you, such information is no longer considered Information about You and is not subject to this Privacy Statement. Information about You is collected through a variety of sources, including directly from you, through your interaction with the Service, and from the other persons who may provide Information about You through the Service. Many functions of the Service involve you directly submitting information (such as by subscribing to one of our services) so you may benefit from features or participate in activities using the Service. For example, We collect or derive Information about You through the Service when you respond to questions and images to derive your personality profile.
Other Sources of Information about You
We may also receive Information about You from other sources, such as from other users with whom you interact through the Service, sponsors, third party social media platforms, advertising partners, and other parties. Such information is used to help manage and administer the Service, provide services that you request, and contact you. We may also receive Information about You from marketing and research firms to help Us improve our services.
Uses of Information about You
We, along with our affiliates, business partners, and service providers, use the information about you to provide or promote our products and services, to fulfill your information requests, and contact you as you have requested. Except as otherwise stated, we may also use information about you to improve our programs or the content of our Service, and for our analysis. In cases where We remove the elements of your information that could identify you, We may use and disclose the resulting "de-identified" information without restrictions. For example, We may create de-identified, statistical, and aggregate data results for research purposes and for reporting to other organizations. This data reported will not contain personal identifiers and will not identify individuals.
Exchanging information with Other Parties
We may share information with the following parties for the following purposes:
Managing Information about You
To keep the information that you provide via this Service accurate, current, and complete, please contact Us as specified below and We will take appropriate steps to update or correct such information in our possession, or to make changes to the Information about You so that we no longer contact you for certain purposes.
Communicating with You
We may communicate with you through electronic communications and through the Service, such as through the use of notifications and alerts. You may manage certain other ways in which We communicate with you. For example, you may subscribe or unsubscribe to certain electronic communications from Us, such as for notifications and marketing. You may not unsubscribe from administrative Service and electronic messages that We may send, such as to alert you of changes in our Privacy Statement or Terms of Service.
Links to Other Services
The Service may provide hyperlinks and references to other websites, or allow you to connect your information on this Service to such sites. Our Privacy Statement does not apply to those websites, and we are not responsible for the content or function of those websites. We encourage you to become familiar with the privacy practices of the other websites that you use.
We take reasonable steps to protect Information about You in our possession and control, and to protect the information from loss, misuse, and unauthorized access, disclosure, or alteration.
We are happy to hear from you. If you have any questions about this Privacy Statement or the practices of the Service, you may contact: email@example.com or User Support
101 N. Haven St.
Baltimore, MD 21224
Other Special Considerations
Technology Logging, Cookies, and Related Techniques
Information about Children
The Service is not intended for use by persons under the age of 13.
Rights under Laws
You may have additional rights under state law to access certain information; for example California residents may have rights under California Code Section 1798.83. We honor those rights.
Location of Processing
Traitify is a United States of America business with its core operations in the United States. Information about You may be processed by Us, our affiliates, business partners, or service providers in the United States and elsewhere in the world where privacy rules may differ from those of the country in which you reside.
Application Program Interface License
License/restrictions. By using the Traitify API or otherwise accessing Traitify Data and Content, subject to any terms in an Order Agreement, you agree that such access and use is licensed under the following licenses, and limited, as follows:
Support. This Agreement does not entitle you to any support for the Licensed Materials, unless otherwise provided in an Order Agreement. Any such support provided by Traitify shall be subject to the terms of this Agreement as modified by any Order Agreement. You are solely responsible for providing all support and technical assistance to Users. You acknowledge and agree that Traitify has no obligation to provide support or technical assistance directly to your Users and you shall not represent to any of your Users that Traitify is available to provide such support.
Confidentiality. You may from time to time, gain access to proprietary information, technical data, trade secrets or know-how, including, but not limited to, source code, research, product plans, products, services, customers, customer lists, markets, software, developments, inventions, processes, formulas, technology, designs, drawings, engineering, hardware configuration information, marketing, finances, or other business information that is either marked as "confidential" or disclosed in such a manner that it would be reasonably apparent it should be treated confidentially ("Confidential Information"). You may use Confidential Information only to the extent necessary to exercise your rights under this Agreement. You may not disclose Confidential Information to a third party without the prior express consent of Traitify, provided in writing or by email. You agree that you will protect Confidential Information from unauthorized use, access, or disclosure in the same manner that you would use to protect its own confidential and proprietary information of a similar nature and in any event with no less than a reasonable degree of care. If a third party makes a legal request for Confidential Information, you will promptly notify Traitify in writing and reasonably cooperate with Traitify in protecting such information in such proceeding.
Term and Termination; Survival. Except as provided in an Order Agreement, this Agreement shall commence on the date you first download or otherwise acquire the Traitify API and will remain in effect until terminated by either party by written notice. Traitify may terminate this Agreement immediately if Traitify reasonably determines in its subjective good faith that you or any of your Users have or are likely to violate any provision of this Agreement. Any termination of this Agreement shall also terminate the licenses granted hereunder. Upon termination of this Agreement for any reason, you will stop using, and either return to Traitify, or at Traitify's election destroy and remove from all computers, hard drives, networks, and other storage media, all copies of the Licensed Materials and any Confidential Information in your possession, and shall certify to Traitify that such actions have occurred. All provisions of this Agreement survive its termination except Sections 2.a and 2.b, provided that to the extent a User has downloaded or otherwise maintained a copy of the Traitify Data and Content, such User shall have a continuing license to use such Traitify Data and Content for that User's own personal purposes.
Representations and Warranties. You represent and warrant that: (i) you have the necessary power and authority to enter into this Agreement, and that the performance of your obligations will not constitute a breach or otherwise violate any other Agreement or the rights of any third party arising therefrom; (ii) you will maintain, throughout the Term, all required rights and licenses related to your Third Party Applications and your Third Party Applications shall not infringe or otherwise violate any third party rights, including but not limited to third party intellectual property rights; and (iii) your uses of the Licensed Materials do and shall comply with all applicable foreign, federal, state and local laws, rules, and regulations.
Indemnification. You hereby indemnify, agree to defend and hold Traitify, its subsidiaries, affiliates, officers, employees, and agents harmless from any and all claims, damages, losses, liabilities, actions, judgments, costs, and expenses brought by a third party arising out of or in connection with: (i) any act or omission by you in connection with your use of the Traitify Services or the Licensed Materials; (ii) your use of the Traitify Services or the Licensed Materials other than as expressly allowed by this Agreement; (iii) your breach of this Agreement, including but not limited to your representations and warranties herein; (iv) your breach of applicable laws, rules, regulations or orders, or any third party obligations; (v) infringement by you of any third party's patent, copyright, trade secret, trademark or other proprietary rights; or (vi) your Third Party Applications and services.
Disclaimer. THE TRAITIFY SERVICES AND THE LICENSED MATERIALS ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND. TRAITIFY DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED OR STATUTORY, REGARDING THE LICENSED MATERIALS AND THE TRAITIFY SERVICES, INCLUDING WITHOUT LIMITATION ANY AND ALL IMPLIED WARRANTIES OF MERCHANTABILITY, ACCURACY, RESULTS OF USE, RELIABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, INTERFERENCE WITH QUIET ENJOYMENT, NON-INFRINGEMENT OF THIRD-PARTY RIGHTS, ANY WARRANTIES OR CONDITIONS ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE, AND ANY IMPLIED WARRANTIES ARISING UNDER ANY UNIFORM COMPUTER INFORMATION TRANSACTIONS ACT. THERE IS NO WARRANTY THAT THE SYSTEM, THE SOFTWARE, OR ANY INFORMATION, SOFTWARE, COMPUTER PROGRAM, SERVICES, EFFORTS, OR ANY SYSTEM PROVIDED BY LICENSOR WILL FULFILL ANY PARTICULAR PURPOSES OR NEEDS OF LICENSEE OR ANY AFFILIATE. FURTHER, TRAITIFY DISCLAIMS ANY WARRANTY THAT YOUR USE OF THE LICENSED MATERIALS OR THE TRAITIFY SERVICES WILL MEET ANY OR ALL OF YOUR REQUIREMENTS OR THAT SUCH USE WILL BE UNINTERRUPTED, ERROR-FREE, VIRUS-FREE, OR SECURE. AND
Limitation of Liability. In no event shall Traitify be liable to you for any special, incidental, indirect, direct, exemplary, punitive, compensatory, or consequential damages (including loss of use, data, business or profits) arising out of or in connection with this Agreement, whether such liability arises from any claim based upon contract, warranty, tort (including negligence), strict liability or otherwise, and whether or not Traitify has been advised of the possibility of such loss or damage. Any claim arising our of or relating to this Agreement must be brought within one (1) year. In any case, Traitify's aggregate liability under this Agreement will not exceed fifty U.S. dollars (US$50.00). The foregoing limitations will survive and apply even if any limited remedy specified in this agreement is found to have failed of its essential purpose.
Miscellaneous. This Agreement constitutes the entire agreement among the parties with respect to the subject matter of this Agreement and supersedes and merges all prior proposals, understandings, and contemporaneous communications, whether oral, written or electronic. If any provision of this Agreement is found to be unenforceable or invalid, that provision will be limited or eliminated to the minimum extent necessary so that this Agreement will otherwise remain in full force and effect and enforceable. Any modification of or changes to this Agreement must be in a writing duly authorized by an authorized representative of Traitify or pursuant to the provisions herein. You may not assign any of the rights or obligations granted under this Agreement, voluntarily or by operation of law (including without limitation in connection with a merger, acquisition, or sale of assets) except with the express written consent of Traitify, and any attempted assignment in violation of this paragraph is void. Traitify may assign, transfer or delegate any of its rights and obligations hereunder without notice or consent. No agency, partnership, joint venture, or employment relationship is created as a result of this Agreement and neither party has any authority of any kind to bind the other in any respect. This Agreement shall be governed by and construed in accordance with the laws of the State of Maryland, including its conflicts of law rules, and the United States of America. You agree that any dispute arising from or relating to the subject matter of this Agreement shall be governed by the exclusive jurisdiction and venue of the state and federal courts in Maryland. The section and paragraph headings in this Agreement, along with all provided annotations, are for convenience only and shall not affect the interpretation of this Agreement. The failure of Traitify to enforce any part of this Agreement shall not constitute a waiver of its right to later enforce that or any other part of this Agreement. Waiver of compliance in any particular instance does not mean that Traitify will waive compliance in the future. In order for any waiver of any covenant or right under this Agreement to be binding, such waiver must be memorialized in a writing duly authorized by Traitify. Unless otherwise specified, all notices under this Agreement will be in writing and will be deemed to have been duly given when received, if personally delivered or sent by certified or registered mail, return receipt requested; when receipt is electronically confirmed, if transmitted by facsimile or e-mail; or the day after it is sent, if sent for next day delivery by recognized overnight delivery service. All notices to Traitify shall be sent to firstname.lastname@example.org. All notices to you shall be sent to the location or email address specified in your Traitify API or Traitify Data and Content access registration information.
Master Subscription Agreement
This agreement governs both Free Services of the Purchased Services as defined below. You accept this agreement and it becomes a binding contract upon creating an account at traitify.com and using the order process at that site. You also reconfirm this agreement upon each login or use of the service. You may also accept this agreement by clicking a box indicating your acceptance or by executing an order form that references this agreement. If you are entering into this agreement on behalf of a company or other legal entity, you represent that you have the authority to bind such entity and its affiliates to these terms and conditions, in which case the terms "you" or "your" shall refer to you, individually, as well as such entity and its affiliates. If you do not have such authority, or if you do not agree with these terms and conditions, you must not accept this agreement, and you must immediately cease use and you may not use the services in the future. The functionality and information provided at traitify.com or at any subdomain created for you (the "Service") provides self directed team personality assessment and team analytics services. The Service is for Your internal business or personal use, and may not be used by You to provide services to anyone outside of Your organization. You may not share Your login credentials. You may not attempt to access data or programs that belong to our other customers or clients, or acquire their login credentials. You accept this Agreement by creating an account, logging in, using the Service, or by accepting this Agreement when You check a box or click a button indicating such acceptance.
We may offer Free Services. Additional terms and conditions may appear on the web pages associated with Free Services. Any such additional terms and conditions are incorporated into this Agreement by reference and are legally binding. FREE SERVICES ARE PROVIDED "AS-IS" WITHOUT ANY WARRANTY OF ANY KIND and any warranties made elsewhere in this agreement.
USE OF THE SERVICES
NO LIABILITY FOR THIRD-PARTY SERVICES OR PROVIDERS; USE OF RESULTS
FEES AND PAYMENT FOR PURCHASED SERVICES
WARRANTIES AND DISCLAIMERS
LIMITATION OF LIABILITY AND REMEDY
TERM AND TERMINATION
GOVERNING LAW, ARBITRATION AND JURISDICTION
An improved method for providing a consumer matching service, of the type having the steps of establishing a database of participating businesses which includes information on the experiences available from these businesses and also collecting consumer contact and experience sought information, includes the steps of: (a) establishing a consumer personality trait profile in which one's personality traits are predictive of how one is most likely to make a purchase or selection decision as it relates to choosing between an array of experiences available to a consumer, (b) ascribing to each of the available experiences similar personality traits, and (c) matching the consumer personality trait profile to the personality traits ascribed to the available items so as to compile for the consumer a list of ranked businesses which offer the experiences being sought by the consumer and most optimally match to the consumer's personality trait profile.
An improved system for matching individuals seeking personal relationships includes: (a) a plurality of personality categories into which an individual may be categorized, (b) a plurality of psychology-based, personality traits, (c) a plurality of preferences on various subjects that an individual may have, (d) a plurality of images for consideration by an individual, each of the images configured such that an individual who would chose to be associated with an image can be assessed to possess one of the plurality of personality traits and preferences, (e) a user interface for presenting the plurality of images and allowing an individual to identify with which of these the individual elects to be associated, and (f) an algorithm configured to utilize these elected associations to categorize this individual into one of the personality categories and to ascribe to the individual a specific set of preferences in various subject areas.
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